Pump Up Your Book Presents No Bull Information Virtual Book Publicity Tour

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Pump Up Your Book is pleased to bring you Dr. John Gamble’s NO BULL INFORMATION: A HUMOROUS, PRACTICAL GUIDE TO HELP AMERICANS ADAPT TO THE INFORMATION AGE virtual book tour July 6 – 31!

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PUYB Inside the Book

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No Bull Information 3 Title: No Bull Information
Author: Dr. John Gamble
Publisher: Morgan James Publishing
Pages: 166
Genre: Psychological/Self-Help
Format: Hardcover/Paperback/Kindle/Nook

In his new book, NO BULL INFORMATION, Dr. John Gamble challenges readers to confront the Information Age by abandoning simplistic thinking and taking a measured approach that requires asking questions to analyze and understand complicated issues, to identify and avoid word traps, and to effectively dissect and comprehend numbers frequently used to confuse voters and consumers.

Gamble uses humor and a wise cartoon character, Arnbi, to guide the reader through the maze of political doublespeak, expert-celebrity pitches of products, and healthcare options, among other issues.

With a focus on helping Americans to become better prepared to deal with the massive amounts of information that they face on a daily basis, NO BULL INFORMATION (NBI) instructs readers in developing “a new type of literacy.” NBI seeks to create an educated citizenry that can sift through information, identify the facts, and determine the best way to manage those facts. Gamble asserts that the super citizens who accept the challenge of NBI will make better decisions, which will lead to a reduction in financial disasters and government inefficiency.

Gamble’s cartoon sidekick, Arnbi, supports the NBI movement by offering targeted advice that summarizes many of the key principles outlined in NO BULL INFORMATION, including:

  • Too bad, but “simple” is a square peg that seldom fits into the round hole that is our modern world.
  • Facts are necessary but they must be put into context (PUTFiC).
  • Vested interests are everywhere—recognize them.

Breaking down words and numbers is the foundation of NBI. In one section of the book, Gamble walks the reader through a basic lesson in understanding percentages and statistics. “You need to understand numbers enough not to be deceived.” In one intriguing illustration, Gamble compares the Pentagon’s budget of $700 billion to a two-liter bottle and a proposed $20 million in spending to one drop of water from an eyedropper placed in that bottle. “It is a helpful strategy for understanding large numbers that are thrown at us every day by politicians and salespeople.”

Stressing the necessity of analytical thinking, Gamble explores the use of words in “bull-laden” information and the need to guard against what the author calls “landmine words and phrases”; for example, quite frankly, my good friend, clinical studies prove, award winning, and as seen on TV.

Gamble uses guidance survey and focus cards to demonstrate how readers can practice NBI in their daily lives. The cards cover nine areas each (Survey cards: sampling, word warnings, vested interests, etc. Focus cards: infomercials, supermarkets, credit, etc.). The cards include questions that help the reader to analyze a particular situation (buying a new cell phone, for example) and offer guidance for making decisions.

“I have been a college professor for more than thirty years. I am convinced that there are serious problems with the way information is presented and understood,” Gamble says. “This affects all Americans. I am writing for and to them.”

The idea for NO BULL INFORMATION came to Gamble about ten years ago as he observed the difficulty his Penn State undergraduate students were having adjusting to the Information Age. “NBI was inspired by hundreds of students in scores of classes I have taught. It was an iterative process: a class inspired an idea for NBI that I took back to class to test before including it in the book.”

Gamble believes that people who read NO BULL INFORMATION will “gain a sense of empowerment, like a life preserver when we feel we are drowning in a mass of information.”

For More Information

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PUYB Meet the Author

Divider 9 Dr. James Gamble Dr. John Gamble is Distinguished Professor of Political Science and International Law at Penn State’s Behrend College in Erie and Director of Honors Programs. He is the author of approximately 100 publications and recently won Penn State’s most prestigious award for teaching, the Milton S. Eisenhower Award for Distinguished Teaching. Dr. Gamble has stuttered all of his life. As a result, he believes words are precious and should not be taken for granted; this motivated him to write NO BULL INFORMATION. His dream for the book is that parents and grandparents will teach their children and grandchildren NBI techniques and demand clear, concise information from political leaders and service and product providers.

For More Information

Divider 9 PUYB Tour Schedule A

Monday, July 6

Interview at The Writer’s Life

Tuesday, July 7

Interview at Examiner

Wednesday, July 8

Guest Blogging at What Is That Book About

Thursday, July 9

Interview at Literarily Speaking

Friday, July 10

Book Featured at Undercover Book Reviews

Monday, July 13

Interview at Beyond the Books

Tuesday, July 14

Interview at C.A. Milson’s Blog

Wednesday, July 15

Book Featured at Authors and Readers Book Corner

Thursday, July 16

Book Featured at Review From Here

Monday, July 20

Guest Blogging at The Story Behind the Book

Wednesday, July 22

Book Review at My Life, Loves and Passion

Thursday, July 23

Book Featured at Literal Exposure

Friday, July 24

Book Review at The Paperback Pursuer

Monday, July 27

Book Featured at The Literary Nook

Tuesday, July 28

Book Review at Laura’s Interests

Wednesday, July 29

Book Featured at I’m Shelf-ish

Thursday, July 30

Book Review at Deal Sharing Aunt

Friday, July 31

Guest Blogging at Lori’s Reading Corner

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