Pump Up Your Book Chats with Jessica Yinka Thomas

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

About Jessica Yinka Thomas

Jessica Thomas Jessica Yinka Thomas is a novelist with a background in toy design and social entrepreneurship. As managing director of the Center for Sustainable Enterprise at the University of North Carolina’s Kenan-Flagler Business School, she has authored several award-winning academic articles. Jessica has worked as a designer of interactive educational toys, as the director of a social enterprise business plan competition and as a program manager for a community development nonprofit. How Not to Save the World is her first novel. Jessica’s writing highlights her twin passions for technological innovation and for creating significant social change through entrepreneurial ventures.

Growing up in West Africa and traveling around the world has provided her with a rich background from which to draw in her writing. She lives in Arlington, VA with her husband, Jeff Forbes and their son Xavier. Jessica enjoys knitting in the winter and competing in triathlons during the summer. She holds a BS in Engineering from Stanford University and an MBA from Duke University’s Fuqua School of Business.

The Interview

Thank you for this interview, Jessica. Do you remember writing stories as a child or did the writing bug come later? Do you remember your first published piece?

A: I devoured books as a child but the writing bug came much later. I started my professional career as an engineer, designing interactive educational toys for LeapFrog. As a way to explore the creative side of my brain, I started writing travel stories as I traveled around the world in my twenties. Several of those stories were published online. Before then, I shied away from creative writing because I thought of myself as a techie. I read Julia Cameron’s The Artist’s Way while traveling across Australia and wrote in big capital letters at the close of the book, “I will write a novel!” That experience truly awoke the writer in me.

What do you consider as the most frustrating side of becoming a published author and what has been the most rewarding?

A: Definitely having to take time away from writing to do marketing is the most frustrating part of becoming a published author. After I finish my day job, I have to split my writing time between marketing my first novel and writing the second. By far the most rewarding part is getting positive feedback from readers. When complete strangers write to ask me detailed questions about the novel I can tell that they have really connected with the characters and the story. That still blows me away!

Are you married or single and how do you combine the writing life with home life? Do you have support?

A: I’m married with a young child. I wrote How Not to Save the World over the course of 10 years while juggling a day job, grad school, my family, and an attempt at a social life. I had to be very strategic about fitting in my writing. I found that as long as I was consistent, even if I was only writing five or ten minutes a day, I could make progress. I created structure around writing and carved out time by taking writing classes and joining writing groups that kept. My family has been very supportive throughout the process.

What do you like to do for fun when you’re not writing? Where do you like to vacation? Can you tell us briefly about this?

A: I love traveling and writing has given me permission to realize my dream to explore the world. In addition to growing up in the US, Nigeria and Senegal, I’ve had the opportunity to travel to Australia, Japan, South Africa, Kenya, Uganda, Brazil, Botswana, and across Europe. I would love to return to Brazil and I have always wanted to explore India and China. I like to think of these travel experiences as working vacations where I can explore new parts of the world and find inspiration for my writing.

If you could be anywhere in the world for one hour right now, where would that place be and why?

A: Dakar, Senegal, where I grew up. It’s one of my favorite places on earth. Senegal has some of the warmest people you’ll meet anywhere on earth. The culture and food are all deliciously international. Several chapters in my novel take place in Dakar, making it pretty clear much I love the city of my childhood. Many of my readers have commented on how vividly I render the city in the novel. When do I leave?

Who is your biggest fan?

A: My good friend Mavis. She just fell in love with the novel four year ago when I finished it. She has been my biggest fan and supporter since then. We’ve co-hosted 3 book launch events with Mavis playing the role of Oprah and me playing the role of bestselling novelist. I love hearing her talk about how she connected with the characters and story in the book.

Where’s your favorite place to write at home?

A: I’ll often write on my lap using my laptop on my living room couch, but I try to get out of the house as much as possible. If I’m going to put in several hours I’ll go to my local library or a nearby cafe. Much of the writing so far for the sequel to How Not to Save the World involves idea generation and so I’ll make notes about dialogue, character development, and settings just about anywhere. The woman who runs my fitness class is probably frustrated that I will often type on my phone in between sets. She probably thinks I’m texting my friends, but it keeps me distracted during the bicep curls and keeps me writing!

Do you have any pets?

A: No 🙁

Tell us a secret no one else knows.

A: I’m a novelist 🙂

What’s on your to do list today?

A: Day job, edit novel 2, publicize novel 1, spend time with family and friends.

Now I’ve got a couple of fun questions for you. If Tom Hanks, in the movie Cast Away, unearthed a copy of your book, how would that help him find a way off the island?

A: How Not to Save the World would absolutely be the one book that Tom Hanks would need to get him off the island. First, he could travel around the world through the pages of the novel accompanying the protagonist Remi from Australia, to Japan, to South Africa and Switzerland. Second, the novel is packed with James Bondy gadgets that could provide inspiration for him to get off the island.

You have a chance to appear on the hit talent show for authors, American Book Idol, with judges Simon Cowell, Randy Jackson, Kara Dioguardi and the newest addition, Ellen DeGeneres, to determine whether your book will make it to Hollywood and become a big screenplay where you’d make millions of dollars. What would impress them more – your book cover, an excerpt or your author photo – and why?

A: That judging panel has the collective attention span of a sparrow so not an excerpt, as engaging as it might be. So I would say absolutely the book cover! It is superstar gorgeous and perfectly communicates the fun, excitement, and intrigue of the novel. Plus, it has my author photo on the back.

You just got word that your book has received the 2010 NY Times Bestselling Book Award and you have to attend the ceremony to give an acceptance speech. Anyone who’s anyone will be there and it’s your shot for stardom. What would you say and who would you thank?

A: What an honor it is to receive this award! I would like to thank my family, for giving me the time and support to write, my friends for being my earliest and biggest fans and the millions of readers who have followed my work over the last 10 years and 10 novels.

I understand that you are touring with Pump Up Your Book Promotion in February via a virtual book tour. Can you tell us all why you chose a virtual book tour to promote your book online?

A: To connect with a growing and engaged community of book lovers online.

Thank you for this interview, Jessica. Good luck on your virtual book tour!

A: Thank you for the opportunity to talk about my work!

About How Not to Save the World

Remi Austin is a fundraiser for the African Peace Collaborative (APC), a conflict resolution nonprofit founded by her late mother. Frustrated by her inability to raise funds and faced with the imminent closure of the APC, Remi turns to a life of crime to keep her nonprofit afloat.

From Sydney, to Tokyo, Geneva and Cape Town, Remi transforms from a fundraiser too shy to speak during staff meetings into a daring international art thief who must stop a war from breaking out and figure out how to save herself from a life behind bars.

With the help of her best friend, a designer and inventor who creates gadget-packed gowns, Remi eludes a dashing insurance agent and a terrifying stalker, all while redistributing the wealth of the world, one work of art at a time.

Award-Winning Book Publicity Company Since 2007

VIRTUAL BOOK TOUR, BLOG TOUR & BOOK PUBLICITY ENDORSEMENTS: NICE THINGS PEOPLE SAY ABOUT PUMP UP YOUR BOOK

NEW! "Thank you Dorothy for a lovely tour! Thanks so much for the graphics and wonderful trailer!!"Avery Sterling, PRECIOUS BURDENS

"I just wanted to thank you for everything. You ARE the queen. Your are so personable and professional. Your graphics soared beyond. They are beautiful. It was a pleasure to work with you."Jude Hopkins, BABE IN THE WOODS

"THANK YOU for all of these graphics!!! That was a valuable added perk of working with you on the VBT! Thank you for all the work you put into those, and into the organization and follow-ups on the tour itself. It's been a pleasure working with you, Dorothy!"Allyson Rice, The Key to Circus-Mom Highway

"Oh, awesome!! Thank you so much! You ran such a lovely tour. Those images are great, I look forward to using them and will miss seeing the regular postings on Twitter ;-).
I really appreciate your steadfast and ongoing support. It means a lot!!"Palmer Pickering, MOON DEEDS

"Just wanted to send you a quick note to say thank you again for the amazing blog tour and to tell you that we will be adding the tour to Mark's author website in the next few days. We will of course be recommending your company to other authors we know. And when Mark's next book is out, we will use your services again." Kirsten Grenside on behalf of Mark Grenside, FALL OUT

"Thank you for all the great, creative, work you have done on behalf of my book. You are
a special lady, as a kind hearted woman and a professional."
Maria Andrade, DEFIANCE AND REDEMPTION

"Everyone did an excellent job. The blog pages were beautiful, and the trailer was so clever and funny. Thanks for sending these lovely "souvenirs" from my tour. I will be able to use all of these posts on Twitter. I enjoyed this so much and look forward to my next tour!"
Irene Woodbury, HONEYMOON ROULETTE

" I am delighted with the results of my recent tour with Pump Up Your Book. Dorothy is meticulous and professional, presents beautifully laid out pages, maintains constant contact with the client, and gives more than expected value for money. In a nutshell: you get what you pay for and more on top! I will certainly be using Dorothy’s services for my other Regency romance books.”
Arabella Sheraton, THE LORD BLACKWOOD REGENCY ROMANCE SERIES

"Thank you so much for The Shadow of Atlantis tour. I've really enjoyed all the posts and seeing my book being promoted. I will definitely come back to you with another of my titles!"
Wendy Leighton-Porter, THE SHADOW OF ATLANTIS

"Thank you so much for the great job on the book tour! Pump Up Your Book was a driving force in the launch of THE PILATE SCROLL!"
M.B. Lewis, THE PILATE SCROLL

"Thank you ever so much - it was a fun tour. I will continue singing your praises to my fellow authors. And grateful for the images, I will put them to continued use."
Kathleen Shaputis, HIS KILT DROPPED HERE

"I appreciate you and your hard work. Thank you for creating these awesome images for my book and allowing me to use them. I am very thankful to have them!"
Joni Ankerson, TO KILL OR BE KILLED

"Thank you for an Amazing Virtual Book Tour for Son of a Soldier! I really appreciate all the work you put into it!"
Aiken Brown, SON OF A SOLDIER

"Thanks so much for getting ANNA INCOGNITO out there and reviewed and shared with so many people. It was great to see it on so many twitter feeds!"
Laura Preble, ANNA INCOGNITO

"Thank you so much for such a fantastic tour! You did an amazing job getting it together so quickly, and I couldn’t have been happier!"
Lena Gregory, GRAVE CONSEQUENCES

"Thank you so much Dorothy! I appreciate your hard work. Love the graphics!"
Jennifer Chase, FLOWERS ON HER GRAVE

"This has been one of the best things I’ve done as an author. Not only am I getting the word out about my books but I’m learning about my own work and my readers along the way. I love it!"
Elysia Strife, A PROMISE IN ASH

"Today my blog tour ended, with another great review which made me end the tour with a big smile! What a fun way to end this incredible 4-week tour. I will surely miss it. I want to thank you for arranging it so well and for being there for me whenever I needed. Thank you!!!"

Miri Leshem-Pelly, SCRIBBLE & AUTHOR

"I think you did an excellent job last time, thank you!"
Shami Stovall, KNIGHTMARE ARCANIST

"Just wanted to thank you for the book tour. :) You did a great job. :)"
Suzanne M. Hurley, THE TEDDY BEAR EYE CLUB

"I just wanted to thank you for a wonderful virtual tour in August for Brimstone and Water. I was very happy with the amount of attention given to the book and to me. I am mentioning it to friends on line that haven't gone to the site yet to be sure and take a look. Thanks for all your work."
Sharon House, BRIMSTONE AND WATER

"Thank you for running my book promotion for BlackJack. I am so pleased with the reviews that came in and appreciated all you did. My sales have improved from being around 800,000 down to the 200,000 on Amazon and hopefully dropping still. I will definitely be contacting you for a promotion again."
Christine Donovan, BLACKJACK

"You’ve been a joy to work with, and I’d do another tour with you in a heartbeat. Overall, it was an excellent experience and a good value. I’ll be sure to look you up when it’s time to release my next book."
Michael Allan Scott, GREY DAZE

"Just wanted to thank you for putting together a great tour for You Won't Remember This. I think the author was pleasantly surprised and overall very pleased."
Bacon Press Books

"Dorothy, thanks so much for another great VBT!!! The Twitter-Party was a new feature this time that I particularly enjoyed. I will continue to recommend PUYB to my writer-friends, because you are simply the best!!!"
T.M. Wallace, WINTERGARDEN

"Thank you for a great blog tour for my “Depression and Your Child.”
I’m in the middle of my third book and will definitely call on you again when it’s time to market it."
Deborah Serani, DEPRESSION AND YOUR CHILD

"Your hard work and professionalism hasn't gone unnoticed. When I release my next novel(s), I will definitely use your service. I have already recommended you to several authors."
Ashley Fontainne, GROWL

"Thanks for a very good experience with Pump Up Your Book. Fighter Pilot's Daughter has sold out of the first printing (still available as POD on Rowman & Littlefield's site, Amazon, Barnes & Noble, etc.). My editor at R & L says there's a very good chance the book will come out in paperback in the summer. He asked me "Did you hire a publicist or something?" I told him about you, and he was impressed."
Mary Lawlor, FIGHTER PILOT'S DAUGHTER

"You are amazing Dorothy and I love what you do to get the spirit of our books out to the world. Thank you!"
Lee Papa, TEMPLE OF ALL KNOWING

"I can't believe the response this book is getting! I am so very thrilled that she liked it!!! You are THE BEST, Dorothy, for hooking up this amazing tour with all these stunning reviews! This was the book I was going to keep under my bed forever and ever and now WOW. I can't believe this is happening. It's like a dream come true!"
Madeline Wynn, DAUGHTER OF THE FALLEN

"Just wanted to say I'm appreciating your tweets so much. This is really helping my book sales, and I'm telling writer friends about you."
Mary Lawlor, FIGHTER PILOT'S DAUGHTER

"Thank you SO much!!!! I had a blast on the tour and appreciate all the time the bloggers and reviewers spent promoting Ash to Steele:)"
Karen-Anne Stewart, ASH TO STEELE

"When it comes to looking for a virtual book tour coordinator, Dorothy Thompson of Pump Up Your Book Tours is simply the best. I have tried several virtual book tour coordinators and have even set up a book tour on my own, but none of them were as successful as my tours with Pump Up Your Book Tour, which has the combination of expertise and experience needed to get the author the results they need. On this latest tour, TWELVE TO MURDER made it up to number three on Amazon! Thank you, Dorothy!"
Lauren Carr, Best-Selling Mystery Author of Mac Faraday, and Lovers in Crime, Mysteries

"Thank you again for all of your help and support for my recent book tour. You were so supportive and responsive, and I enjoyed working with you. It was a great tour and I really enjoyed it, especially when my book hit the top 100 in the two subcategories! That was awesome! Thanks for "pumping up my book!""
Monique Roy, ACROSS GREAT DIVIDES

"Thank you for another amazing tour, Dorothy!! I loved the sites I had an opportunity to visit and the people I met along the way. I even made a few new friends and found wonderful supporters that I'll never forget - I promise! The exposure you gave my book was absolutely unbelievable, and I can't think of a better way to welcome and expose an author's new creation to the literary world. Happy New Year to all your readers and may your success continue to grow. "
Kaylin McFarren, BURIED THREADS

"Thank you for a great virtual book tour. I thought it went really well and it was great to have a wave of PR that flowed through the two month period of my book release. I'm working on my next book - and will definitely reach out to you when it comes time to market! You were a delight to work with and really made me feel looked after. As I've mentioned before, I just don't know how you do it all."
--Deborah Serani, DEPRESSION AND YOUR CHILD

"I just wanted to let you know how wonderful I felt my book blast went for Be Careful What You Wish For in the month of August. So many emails and contacts that I would never have gotten. The publicity was just phenomenal!"
--R.K. Avery, BE CAREFUL WHAT YOU WISH FOR

"Just wanted to touch base with you and extend a huge thank you for the wonderful and successful book blast you arranged for Love Vindicated for me. I was very happy with your services and will be passing your name and brand along to some writer friends with a stellar recommendation. Again thanks and I look forward to working with you again in the future."
--Lila Munro, LOVE VINDICATED

"Thank you so much for all your hard work in putting together the virtual book tour for The Sixth Power. I appreciate it so much."
--Carol Nicolas, THE SIXTH POWER

"Thank you SO MUCH for such a great blog tour!"
--Sandra D. Bricker, ALWAYS THE BAKER, FINALLY THE BRIDE

"Wow - you are absolutely fantastic. Can't believe how lucky I was to find you :)"
--Jo Sparkes, THE BIRR ELIXIR

"I just wanted to let you know that tonight Steven Manchester's Twelve Months became The Story Plant's first #1 Kindle bestseller. This couldn't have happened without you. Barb's cover is an absolute showstopper, Sue's copyediting boosted the overall work, Jackie's proofreading kept all of us honest, and Tracee Gleichner's blog tour started what has become an avalanche of great reviews."
-- Lou Aronica, STORY PLANT

"Blog tours have been the most effective promotion I’ve done. Dorothy Thompson and her company Pump Up Your Book are the greatest. I’ve spent money with other promotion companies that advertised packages then didn’t deliver the service they advertised, inflated their audience and reach and point blank falsely represented themselves. Dorothy has been a Godsend, and by far, her services are the best promotional endeavors I’ve invested in thus far."
-- Alicia Singleton, DARK SIDE OF VALOR

"I didn't realize that there is a place on amazon that you can see your stats for foreign sales; mine are really good and I believe it is your tweeting service. I think I might have found the key to successful self-publishing when I found Pump Up Your Books."
-- Suzanne Jenkins, PAM OF BABYLON SERIES

"Dorothy Thompson helped promote my book, Gringos in Paradise: Our Honduras Odyssey. Taking part in it was so much easier (and less expensive) than the travel schedule I was hving to keep doing on my own. She set up everything, coached me through my part, and I found my book and I promoted it all over the Internet. It definitely increased my book sales."
-- Malana Ashlie, GRINGOS IN PARADISE

"Dorothy was not only a lot of fun to work with but she helped me get the word out about my book. I would recommend her to both debut and experienced authors."
---Deborah Woehr, PROSPERITY: A GHOST STORY

“Dorothy is a firecracker promoter. She is skilled at finding the most visible placements in promoting your book with unmatched enthusiasm.She is creatively talented and a wonderful person to have on your team.”
--Kathy Holmes Eckardt, REAL WOMEN WEAR RED

“I invested in a three month virtual book tour with Pump Up Your Books promotions for my noir thriller, Moonlight Falls. Not only did the marketing campaign work wonders for spreading the word about the new novel, in the very last month, on the very last day of the tour, Moonlight Falls became an Amazon Kindle bestseller!”
–Vincent Zandri, MOONLIGHT FALLS and THE REMAINS

“I’m so pleased every day when I look at Google Alerts and see our titles all around the blogosphere, so thanks for that!”
–-World Ahead Media

“This has been a wonderful experience. Dorothy Thompson and her whole team are very committed to each author, take each author’s tour very seriously, and work towards maximum exposure in the right places. This is the best book promotion expenditure I’ve made in terms of return on investment. I highly recommend Pump Up Your Book Promotion.”
--Phyllis Zimbler Miller, MRS: LIEUTENANT

"I used Pump Up Your Book promotions a few months ago for my novel, Nephilim. My publisher is a great person, but when it comes to promotions, she encourages authors to do that on their own. Enter Dorothy Thompson at Pump Up Your Book. I had 8 reviews of the book and was featured as a guest author every day of the week at various websites during the month that I used her company. Amazing! She secured everything for me which was really nice and I didn't have to do anything but write a few blogs or answer interview questions. I would use Pump Up Your Book again in a heart beat!"
--Mary Ann Loesch, NEPHILIM

Visit here to find out what others have to say!

Follow Us!

Click on image to see who’s touring in November!

Book Mockup Graphics for $49!

Click on image to find out more!

PUYB Book Trailer of the Week

Ring of Rosin by Nancy Golden

Question of the Day

How do you make sales happen for you?

A lot of hard work! I sponsor a lot of on line parties, festivals and contests. Book sales don’t magically happen, believe me. An author has to work hard to earn her readers. And then she has to work hard to keep them by giving them something they’ll enjoy reading. I try hard to make my books worth a reader’s time.

-- Sheila Roberts, Author of Winter at the Beach