New Book for Review: Entrepreneur ‘Startup from the Ground Up’ by Cynthia Kocialski

Start Up from the Ground Up Cynthia Kocialski will be touring in February and March 2011 with her entrepreneur book, Startup from the Ground Up.  Many entrepreneurs have that sudden spark of inspiration, that moment when an product idea is born, their minds start racing quickly with images of all its potential, jumping from one possibility to the next, and then their thoughts slowly settle and arrive at vision a futuristic company – one with crowds of customers beating at the doors of their new office building, inboxes overflowing with requests from the press wanting to interview the founders,  and phone ringing with investors all wanting to get in on the deal. Finally, reality brings the entrepreneur’s thoughts to a screeching halt, “How do I go from this great idea to this great company. Where do I start?” The idea is born, but you can only go so far with just an idea. Start-ups don’t fail because companies are unable to build a product; they fail because the business factors needed to bring that product into the market are either neglected or ignored. Practical, insightful and actionable, Startup from the Ground Up gets you moving down the right path and thinking in the right direction with tips, strategies, and techniques on how to launch a start up.

228 pages

You can visit her website at www.cynthiakocialski.com.

If you would like to review Startup from the Ground Up, email us by clicking here or email Dorothy Thompson at thewriterslife@yahoo.com.  Deadline for inquiries end February 25 ‘11 or until the tour is filled. Thank you!