Dear Sparkle Virtual Book Tour December ’10 – January ’11

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Join Sparkle, author of the humor pet book, Dear Sparkle: Cat-to-Cat Advice from the World’s Foremost Feline Columnist (Adams Media) as she virtually tours the blogosphere December 6 2010 – January 19 2011 on her first virtual book tour with Pump Up Your Book!

About Sparkle

Sparkle is an award-winning author, blogger, advice columnist and supermodel. She is also a cat – a ruddy Somali of champion lineage, in fact, whose father, GC Tajhara’s Miles Davis, was twice on the cover of Cat Fancy. Sparkle’s first book, Dear Sparkle: Advice from One Cat to Another, won the Wild Card category at the 2007 Hollywood Book Festival and honorable mentions in several other contests. She also recently came home with the Pettie Award — the pet blogging equivalent of an Oscar — for Best Cat Blog. Sparkle lives in Los Angeles with two humans, two feline roommates (both rescue cats), and (unfortunately) a dog.

Dear Sparkle: Cat-to-Cat Advice from the World’s Foremost Feline Columnist (Adams Media) is her second book.

You can visit Sparkle’s blog at http://www.sparklecat.com.

About Dear Sparkle: Cat-to-Cat Advice from the World’s Foremost Feline Columnist

Face it, kitties, your humans can’t help you untangle your problems — especially when they’re usually the ones driving you crazy! But never fear, the world’s foremost feline authority, Sparkle the Cat, is here to solve all of your kitty conundrums. With 70 Q&As, “Sparkle Says” sidebars, and full-color photos throughout, this guide is definitely NOT your usual human-written cat book.

Whether you’re a confused kitty who doesn’t understand why you’re supposed to stay off the couch, a cat who’s furious because the new puppy ate your catnip stash, or a freaked-out feral who wants to return to the wild, Sparkle has the wise — and often hilarious — answers for your woes. And who knows? Humans who read it (with your permission, of course) may even learn something new about the way we behave.

Read an Excerpt!

COUCH CONFLICT
Dear Sparkle,
This human brought me home from the local rescue, so I’m still getting used to things around here. Some of it’s nice—great cat food and a cool cat tree that’s taller than my new human. But there are other things I’m not so sure about, like the ongoing debate my human and I have been having over the couch. For some unknown reason, she wants me to stay off it, but it’s the best perch in the house! It catches the afternoon sun just right, and it’s an even more comfortable place to nap than the cat tree is. I hate to tell my human, but I ain’t giving it up! So how to I make her stop shooing me away every time I try to settle down for a nice, sunny nap?
Signed,
Couch PotatoDear C. Potato,
When it comes to getting something we really want, we cats will always outlast humans. Trust me, that couch is all yours. But you already know that. You’re going to keep jumping up on it until your human lets you be. It’s a process, and there’s really no way to shorten the time frame. Just keep on doing what you’re doing. Eventually the nagging will stop.

Don’t let this inevitability lure you into complacency, however. Your human will pull a few surprises, but there are always “work-arounds.” If she thinks you will shed on the couch, she might toss a throw over it. This could be a good thing. Throws are comfy, and they also indicate that you’ve won the battle, as long as you lie on them, not the bare couch. If your human worries that you will sharpen your claws on the couch, she may use “Sticky Paws,” a two-sided tape that feels gross under our paws. Don’t step on it! At least not until you’ve rubbed all over it and covered up the stickiness with your fur. Then the Sticky Paws tape will smell like you and let the world know the couch is yours.

As for direct confrontations with your human (her yelling, that dreaded spray bottle, etc.), just do most of your couch sitting when she isn’t home, but let her catch you often enough to make her realize that the couch is your territory.

NICKNAME NIGHTMARE
Dear Sparkle,
When my human brought me home, she decided to call me Max, which I thought was a fairly decent name. I even come when I hear her say it (usually that means she has some food for me). But now that we’ve been living together for a few months, she has started to call me some wacky versions of my name—Maxie-Boy, Maxie-Baxie, Mad Max, and the worst, Maxie-Boo-Boo-Baby. It’s disgusting, not to mention undignified. I am MAX, M-A-X, no “Boo,” no “Baby,” and I’m only “Mad” Max when she starts messing with my name! How can I keep her from mangling my perfectly decent name?
Signed,
Just Max

Dear Max,
Silly kitty! The answer to your problem is obvious. Every time your human starts mangling your name, make yourself scarce. Only show up when she uses your proper name. You do have to be consistent about this. The big mistake cats make is responding to a nickname at dinnertime or when their humans are being nice to them. Doing this only encourages them to keep using it. If you want to be called Max, then only respond to Max. When your human uses one of those other, unsatisfactory names, walk away, no matter how tempting it is to stick around and be petted, and no matter how hungry you are. Yes, you may have to miss out on a few dinners while your human wanders around your home, calling out, “Maxie-Boo-Boo-Baby, where are yooouuuu?” but unless you want that as your permanent name, you’d better stay hunkered down in the closet or in the darkest part of the guest room. The penchant for hideous nicknames is almost an addiction with humans, and they even do it to each other. You need to make it 100 percent clear that you don’t play that game, or you’ll be stuck in a never-ending version of it.

Here’s what reviewers are saying about Dear Sparkle!

“In addition to providing outstanding advice that even humans who have already been well-trained by their resident felines will find valuable, the book is beautifully designed and includes many stunning full-color photos of the beautiful Sparkle to illustrate her points. This book is not just a great addition to any cat parent’s cat care library, it also makes the purrfect gift for cat lovers.”

— Ingrid King, author of THE CONSCIOUS CAT

“Kitties, this book is chock full of some of the best Cat Advice in the UNIVERSE! We read it eagerly and took copious amounts of notes. We cat-eared the sections we liked, and chewed holes into the pages with our favorite passages. The book is divided into logical sections dealing with play, the litterbox, strangers and MORE. Sparkle deals with all the issues expertly. We think even our Mommy (incredibly dense) was able to grasp the concepts outlined in the enjoyable Q & A format. Photos of Sparkle (Gorgeous!) grace nearly every other page in the book, and there are little bubbles of “Sparkle Says” wisdom throughout, too. The book is printed on nice firm nommable paper…it’s a STEAL at $9.95. We highly recommend this book, and we give it 4 paws up!”

— Catnip Lounge

“Believe me, kitty pals, you’re going to want to read this book and learn all the inside scoop. and for those of you who don’t read, there are plenty of beautiful pictures of Sparkle illustrating the points she makes in the text.”

— Max the Quilt Cat Blog

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VIRTUAL BOOK TOUR, BLOG TOUR & BOOK PUBLICITY ENDORSEMENTS: NICE THINGS PEOPLE SAY ABOUT PUMP UP YOUR BOOK

NEW! "Thank you Dorothy for a lovely tour! Thanks so much for the graphics and wonderful trailer!!"Avery Sterling, PRECIOUS BURDENS

"I just wanted to thank you for everything. You ARE the queen. Your are so personable and professional. Your graphics soared beyond. They are beautiful. It was a pleasure to work with you."Jude Hopkins, BABE IN THE WOODS

"THANK YOU for all of these graphics!!! That was a valuable added perk of working with you on the VBT! Thank you for all the work you put into those, and into the organization and follow-ups on the tour itself. It's been a pleasure working with you, Dorothy!"Allyson Rice, The Key to Circus-Mom Highway

"Oh, awesome!! Thank you so much! You ran such a lovely tour. Those images are great, I look forward to using them and will miss seeing the regular postings on Twitter ;-).
I really appreciate your steadfast and ongoing support. It means a lot!!"Palmer Pickering, MOON DEEDS

"Just wanted to send you a quick note to say thank you again for the amazing blog tour and to tell you that we will be adding the tour to Mark's author website in the next few days. We will of course be recommending your company to other authors we know. And when Mark's next book is out, we will use your services again." Kirsten Grenside on behalf of Mark Grenside, FALL OUT

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Maria Andrade, DEFIANCE AND REDEMPTION

"Everyone did an excellent job. The blog pages were beautiful, and the trailer was so clever and funny. Thanks for sending these lovely "souvenirs" from my tour. I will be able to use all of these posts on Twitter. I enjoyed this so much and look forward to my next tour!"
Irene Woodbury, HONEYMOON ROULETTE

" I am delighted with the results of my recent tour with Pump Up Your Book. Dorothy is meticulous and professional, presents beautifully laid out pages, maintains constant contact with the client, and gives more than expected value for money. In a nutshell: you get what you pay for and more on top! I will certainly be using Dorothy’s services for my other Regency romance books.”
Arabella Sheraton, THE LORD BLACKWOOD REGENCY ROMANCE SERIES

"Thank you so much for The Shadow of Atlantis tour. I've really enjoyed all the posts and seeing my book being promoted. I will definitely come back to you with another of my titles!"
Wendy Leighton-Porter, THE SHADOW OF ATLANTIS

"Thank you so much for the great job on the book tour! Pump Up Your Book was a driving force in the launch of THE PILATE SCROLL!"
M.B. Lewis, THE PILATE SCROLL

"Thank you ever so much - it was a fun tour. I will continue singing your praises to my fellow authors. And grateful for the images, I will put them to continued use."
Kathleen Shaputis, HIS KILT DROPPED HERE

"I appreciate you and your hard work. Thank you for creating these awesome images for my book and allowing me to use them. I am very thankful to have them!"
Joni Ankerson, TO KILL OR BE KILLED

"Thank you for an Amazing Virtual Book Tour for Son of a Soldier! I really appreciate all the work you put into it!"
Aiken Brown, SON OF A SOLDIER

"Thanks so much for getting ANNA INCOGNITO out there and reviewed and shared with so many people. It was great to see it on so many twitter feeds!"
Laura Preble, ANNA INCOGNITO

"Thank you so much for such a fantastic tour! You did an amazing job getting it together so quickly, and I couldn’t have been happier!"
Lena Gregory, GRAVE CONSEQUENCES

"Thank you so much Dorothy! I appreciate your hard work. Love the graphics!"
Jennifer Chase, FLOWERS ON HER GRAVE

"This has been one of the best things I’ve done as an author. Not only am I getting the word out about my books but I’m learning about my own work and my readers along the way. I love it!"
Elysia Strife, A PROMISE IN ASH

"Today my blog tour ended, with another great review which made me end the tour with a big smile! What a fun way to end this incredible 4-week tour. I will surely miss it. I want to thank you for arranging it so well and for being there for me whenever I needed. Thank you!!!"

Miri Leshem-Pelly, SCRIBBLE & AUTHOR

"I think you did an excellent job last time, thank you!"
Shami Stovall, KNIGHTMARE ARCANIST

"Just wanted to thank you for the book tour. :) You did a great job. :)"
Suzanne M. Hurley, THE TEDDY BEAR EYE CLUB

"I just wanted to thank you for a wonderful virtual tour in August for Brimstone and Water. I was very happy with the amount of attention given to the book and to me. I am mentioning it to friends on line that haven't gone to the site yet to be sure and take a look. Thanks for all your work."
Sharon House, BRIMSTONE AND WATER

"Thank you for running my book promotion for BlackJack. I am so pleased with the reviews that came in and appreciated all you did. My sales have improved from being around 800,000 down to the 200,000 on Amazon and hopefully dropping still. I will definitely be contacting you for a promotion again."
Christine Donovan, BLACKJACK

"You’ve been a joy to work with, and I’d do another tour with you in a heartbeat. Overall, it was an excellent experience and a good value. I’ll be sure to look you up when it’s time to release my next book."
Michael Allan Scott, GREY DAZE

"Just wanted to thank you for putting together a great tour for You Won't Remember This. I think the author was pleasantly surprised and overall very pleased."
Bacon Press Books

"Dorothy, thanks so much for another great VBT!!! The Twitter-Party was a new feature this time that I particularly enjoyed. I will continue to recommend PUYB to my writer-friends, because you are simply the best!!!"
T.M. Wallace, WINTERGARDEN

"Thank you for a great blog tour for my “Depression and Your Child.”
I’m in the middle of my third book and will definitely call on you again when it’s time to market it."
Deborah Serani, DEPRESSION AND YOUR CHILD

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Ashley Fontainne, GROWL

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Mary Lawlor, FIGHTER PILOT'S DAUGHTER

"You are amazing Dorothy and I love what you do to get the spirit of our books out to the world. Thank you!"
Lee Papa, TEMPLE OF ALL KNOWING

"I can't believe the response this book is getting! I am so very thrilled that she liked it!!! You are THE BEST, Dorothy, for hooking up this amazing tour with all these stunning reviews! This was the book I was going to keep under my bed forever and ever and now WOW. I can't believe this is happening. It's like a dream come true!"
Madeline Wynn, DAUGHTER OF THE FALLEN

"Just wanted to say I'm appreciating your tweets so much. This is really helping my book sales, and I'm telling writer friends about you."
Mary Lawlor, FIGHTER PILOT'S DAUGHTER

"Thank you SO much!!!! I had a blast on the tour and appreciate all the time the bloggers and reviewers spent promoting Ash to Steele:)"
Karen-Anne Stewart, ASH TO STEELE

"When it comes to looking for a virtual book tour coordinator, Dorothy Thompson of Pump Up Your Book Tours is simply the best. I have tried several virtual book tour coordinators and have even set up a book tour on my own, but none of them were as successful as my tours with Pump Up Your Book Tour, which has the combination of expertise and experience needed to get the author the results they need. On this latest tour, TWELVE TO MURDER made it up to number three on Amazon! Thank you, Dorothy!"
Lauren Carr, Best-Selling Mystery Author of Mac Faraday, and Lovers in Crime, Mysteries

"Thank you again for all of your help and support for my recent book tour. You were so supportive and responsive, and I enjoyed working with you. It was a great tour and I really enjoyed it, especially when my book hit the top 100 in the two subcategories! That was awesome! Thanks for "pumping up my book!""
Monique Roy, ACROSS GREAT DIVIDES

"Thank you for another amazing tour, Dorothy!! I loved the sites I had an opportunity to visit and the people I met along the way. I even made a few new friends and found wonderful supporters that I'll never forget - I promise! The exposure you gave my book was absolutely unbelievable, and I can't think of a better way to welcome and expose an author's new creation to the literary world. Happy New Year to all your readers and may your success continue to grow. "
Kaylin McFarren, BURIED THREADS

"Thank you for a great virtual book tour. I thought it went really well and it was great to have a wave of PR that flowed through the two month period of my book release. I'm working on my next book - and will definitely reach out to you when it comes time to market! You were a delight to work with and really made me feel looked after. As I've mentioned before, I just don't know how you do it all."
--Deborah Serani, DEPRESSION AND YOUR CHILD

"I just wanted to let you know how wonderful I felt my book blast went for Be Careful What You Wish For in the month of August. So many emails and contacts that I would never have gotten. The publicity was just phenomenal!"
--R.K. Avery, BE CAREFUL WHAT YOU WISH FOR

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--Lila Munro, LOVE VINDICATED

"Thank you so much for all your hard work in putting together the virtual book tour for The Sixth Power. I appreciate it so much."
--Carol Nicolas, THE SIXTH POWER

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--Sandra D. Bricker, ALWAYS THE BAKER, FINALLY THE BRIDE

"Wow - you are absolutely fantastic. Can't believe how lucky I was to find you :)"
--Jo Sparkes, THE BIRR ELIXIR

"I just wanted to let you know that tonight Steven Manchester's Twelve Months became The Story Plant's first #1 Kindle bestseller. This couldn't have happened without you. Barb's cover is an absolute showstopper, Sue's copyediting boosted the overall work, Jackie's proofreading kept all of us honest, and Tracee Gleichner's blog tour started what has become an avalanche of great reviews."
-- Lou Aronica, STORY PLANT

"Blog tours have been the most effective promotion I’ve done. Dorothy Thompson and her company Pump Up Your Book are the greatest. I’ve spent money with other promotion companies that advertised packages then didn’t deliver the service they advertised, inflated their audience and reach and point blank falsely represented themselves. Dorothy has been a Godsend, and by far, her services are the best promotional endeavors I’ve invested in thus far."
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-- Suzanne Jenkins, PAM OF BABYLON SERIES

"Dorothy Thompson helped promote my book, Gringos in Paradise: Our Honduras Odyssey. Taking part in it was so much easier (and less expensive) than the travel schedule I was hving to keep doing on my own. She set up everything, coached me through my part, and I found my book and I promoted it all over the Internet. It definitely increased my book sales."
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–-World Ahead Media

“This has been a wonderful experience. Dorothy Thompson and her whole team are very committed to each author, take each author’s tour very seriously, and work towards maximum exposure in the right places. This is the best book promotion expenditure I’ve made in terms of return on investment. I highly recommend Pump Up Your Book Promotion.”
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--Mary Ann Loesch, NEPHILIM

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Question of the Day

How do you make sales happen for you?

A lot of hard work! I sponsor a lot of on line parties, festivals and contests. Book sales don’t magically happen, believe me. An author has to work hard to earn her readers. And then she has to work hard to keep them by giving them something they’ll enjoy reading. I try hard to make my books worth a reader’s time.

-- Sheila Roberts, Author of Winter at the Beach